Trends move so fast it’s hard to keep up, especially now, when information can travel to millions instantly digitally. But at the same time, it’s fun to see what’s taking over and what’s phasing out. Here’s a breakdown of the biggest trends I see right now…
2025 Trend Report and Analysis
Color
Overall I think colors have been shifting towards cool tones, and we will see more cool tones later on. But here’s a collage of things I feel are “color staples” of the year. That includes Butter Yellow (star of the show), burgundys, blues, and linen tones overall as a neutral to tie it together.
Fashion
Athleisure to gorpcore – As athleisure and minimalism has dominated for majority of the last 10 years, people are shifting to a heavier, more functional, and maximalist version of it, which I think the star example is gorpcore.
It technically still is athleisure IMO. Now its all about Salomon shoes, adidas shorts, utility pieces, and multiuse gear with plenty of functionality.
This reflects how people nowadays care less about the opinion of others, and more about being raw and real with who they are, what they need, and realities of life.
Ballet – Balletcore, or ballet inspired clothes, especially shoes, have been gaining more popularity.
Vintage revivals – The early 2000s still around, but more refined and less “wearing it ironically”.
Oversized tailoring – Slouchy fits, oversized suits, wide-leg pants and shorts.
Opinion: Getting real sick of everything being oversized. It’s hard to find something that I want to fit regularly, if the size small was already designed to be oversized on me. What imma size down to?? XXS??
Here is my current shoe wish list 🙂 See image numbers to match to below.
- Keds Ballet Sneaker
- Salomon XT-4 OG
- Adidas Samba Long Tongue
- PF Flyers All-American HI 14
- Frye Campus 14L
- Crocs Realtree MAX-7 Classic Clog
- Asics GEL-NUNOBIKI
- Keen Newport H2
- Nike Air Rift (I have one but I want another one!)
- Salomon XT-WHISPER
- Puma Speedcat Ballet
- Onitsuka Tiger Mexico 66
Beauty
Clean girl aesthetic – This carries into beauty as glowy, dewy skin. People want a natural, healthy, minimalistic look.
I think as more people are interested in “body positivity”, this aesthetic becomes a reflection of it, by showing your real self and being true to your own skin.
Pearlescent, sheer, & chrome finishes – More shiny and “wet look”, and less metallic and sparkly.
This is kind of a reflection of people wanting to keep it light for a clean girl aesthetic, even when they need extra sparkle.
Here are my nails currently, with a sheer, milky white color that feels clean and natural.
Blush blindness + lip stains – Again, we are replacing heavy matte makeup for something more healthy and natural looking, like youth from within.
Lifestyle & Aesthetics
Maximalism
Minimalism, along with the millennial beige, neutral toned, marble, and sterile looking decor is slowly phasing out. There still is minimalism, but the aesthetic themes of decor have started to vary and venture out of the white, neutral, and plain look.
People also are displaying their gacha or trinket collections, creating a maximalist museum like environment out of their home.
Home decor aesthetics
Brutalism, Victorian, Retro and Mid-Century Modern, and Japandi or Organic interior decor and design have been popping up everywhere and taking over social media.
Wellness
After the COVID-19 pandemic, people around the world have been more focused than before on their health (and the earth’s) and comfort more than anything else.
Hydration, supplements (Especially in drinks!), clean or eco-friendly sustainable brands and products are valued more than ever before. There has been a huge increase recently in refillable, reusable packaging that brands are offering, such as refillable skincare or deodorants.
We see this in the popularity of collagen smoothies, sea moss gel incorporated into things, and wellness beauty crossovers such as Orabella, Bella Hadid’s fragrance brand. WaterTok, as well as new soft drink brands that focus more on health such as Poppi and Ollipop, and a huge increase in non-alcoholic drinks have all been newer to this decade.
The “Kidult” and gambling
Yes, gambling. Well, every generation has its gamblers but I personally believe that getting a toy in your Happy Meal as a kid must have SOMETHING to do with people being obsessed with gachapons (gacha), trinkets, and blind boxes nowadays.
Gen Z consumers are gladly spending a significant amount of money on non-essentials as long as it’s a mystery, with the chance to get the “one you want”. Collecting, reselling, and trading them as well. It’s a form of gambling, but you 100% have the chance to end up with something of monetary value, and a brief hit of dopamine when you “treat yourself” to an inexpensive gift.
Digital nostalgia
Lo-fi Y2K/2000s-inspired design in graphics and social feeds are coming back. The revival record players, CD players, Gameboys, lava lamps, and even cassette players have been slowly progressing over the last 10 years along with the more recent popularity of digital cameras for those who want to capture a more vintage vibe.
Besides the devices, the 90s and 2000s aesthetic of frutiger aero and skeuomorphism is what’s nostalgic for Gen Z now, and it’s being used in digital and physical decor. Notable and important defining pieces of these aesthetics are old Microsoft, Skype, and MSN logos, iOS 1-6, Palmolive hand soap with the clown fish, aquatic interfaces, and translucent tech products like remotes and controllers.
Let me know what you’re most excited about, how wrong you think I am, or what I should’ve added!
Big J
P.S. Follow me on Pinterest!